Global Air Fryer Market Analysis and Forecast, 2019-2028

The global air fryer market is expected to grow at a CAGR of 7.5% during the forecast period of 2023-2028. Air fryers are kitchen appliances that use hot air to fry food instead of oil, making them a healthier alternative to traditional deep fryers. The growth of the global air fryer market is driven by several factors, including the increasing demand for healthy and low-fat foods, the growing trend of home cooking, and the convenience and ease of use offered by air fryers. In addition, the rising disposable income and changing consumer preferences towards healthier food options are also contributing to the growth of the market.

However, the report also identifies some challenges facing the global air fryer market, including the high cost of air fryers compared to traditional deep fryers, the limited cooking capacity of some air fryers, and the potential health concerns associated with some non-stick coatings used in air fryer baskets.

Key Segmental and Regional Analysis

Based on the product type, the RationalStat report identifies the digital air fryer segment as the largest segment of the global air fryer market, accounting for the majority of the market share. This is due to the increasing popularity of smart home appliances and the convenience offered by digital air fryers, which allow users to control the cooking process through a smartphone app.

Regionally, the report identifies North America as the largest market for air fryers, driven by the region’s high disposable income and growing health consciousness. The report also highlights the growing adoption of air fryers in the Asia Pacific region, particularly in countries such as China and India, where the middle class is rapidly growing and consumers are increasingly focused on healthy and low-fat food options.

Market Structure and Competitive Landscape

Some of the prominent players that contribute significantly to the global air fryer market growth include Philips, Groupe SEB, Tefal, Black+Decker, NuWave, COSORI, GoWISE USA, Chefman, Hamilton Beach Brands, Instant Brands (Ninja), etc. among others. These players adopt various strategies in order to reinforce their market share and gain a competitive edge over other competitors in the market. Partnerships and collaborations, and product launches are some of the strategies followed by industry players.

Key Market Segmentation

RationalStat has segmented the global air fryer market on the basis of key segments and regions.

• Segment 1
  • Sub-segment A
  • Sub-segment B
  • Detailed sub-segment as mentioned in the ToC will be provided
• Segment 2
  • Sub-segment A
  • Sub-segment B
  • Detailed sub-segment as mentioned in the ToC will be provided
• Segment 3
  • Sub-segment A
  • Sub-segment B
  • Detailed sub-segment as mentioned in the ToC will be provided
• By Region
  • North America
    • US
    • Canada
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Western Europe
    • Germany
    • UK
    • France
    • Spain
    • Italy
    • Benelux
    • Nordic
    • Rest of Western Europe
  • Eastern Europe
    • Russia
    • Poland
    • Rest of Eastern Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • ASEAN (Indonesia, Vietnam, Malaysia, etc.)
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Turkey
    • Rest of the Middle East & Africa

Research Methodology

RationalStat has developed a state-of-the-art research methodology to crunch numbers and provide the best possible real-time insights to clients. We combine a varied range of industry experience, data analytics, and experts’ viewpoint to create a research methodology for market sizing and forecasting.

RationalStat combines a mix of secondary sources as well as primary research to assess the market size and develop a forecast. Key steps involved in accurately deriving the market numbers are:

• Defining the problem by understanding the type of market and data required by the client.
• Data gathering and collection through relevant paid databases, publicly available sources, company reports, annual reports, surveys, and interviews.
• Formulating a hypothesis to create market numbers, forecasts, influencing factors, and their relevance.
• Evaluating and analyzing the data by referring to data sources utilized and leveraged.
• Validating, interpreting, and finalizing the data by combining the details gathered from primary and secondary sources with the help of experienced analysts.

Primary Intelligence

• RationalStat utilizes surveys, questionnaires, focus groups, and one-to-one interviews with CXOs, industry partners, trade bodies, association members, ex-employees, and industry professionals to collect insights and quantitative/qualitative data specific to client needs. RationalStat quickly gets to the ‘why’ behind the ‘what’ demonstrated by secondary data.
• RationalStat takes a unique approach to arrive at market conclusions and actionable insights for clients.
• We have the technology and strong in-house resource pool with extensive experience in the global and regional markets, across a wide variety of categories and stakeholders.
• Strong language proficiency and capability with coverage across more than 70 language areas.

Secondary Sources

• Annual reports, company filings, investor presentations, product catalogs, and company documents
• Industry and market-related documents available in the public domain
• Paid databases including Bloomberg, Factiva, S&P Capital IQ, FactSet, Refinitiv Eikon, ICIS, EUWID, and Thomson Reuters, among others
• Whitepapers, research papers, and industry blogs.