The global baby prams & strollers market is estimated to witness a moderate growth rate of around 5% during the period 2019-2028. Prams are used for managing babies’ movements when they are lying or in a sitting position whereas baby strollers are a model with an upright seat convenient for older babies. Growing urbanization, changing lifestyles of people, an increase in the birth rate along with the rising safety concerns, and an increase in the spending on baby care accessories are some of the factors driving the global baby prams & strollers market across the globe. Moreover, soaring technological advancements such as multi-functional features and customization as per consumer’s demand in baby care products is further escalating the market growth. There is an increasing trend of travelling among millennial and baby boomer which has amplified the scope of easy traveling with babies, hence surging the demand for baby prams & strollers.
Online distribution channels gaining traction
Parents are prepared to spend on high-quality and durable strollers as prams are relatively expensive and require a lot of pre-purchase research, which contributes to the growth of strollers’ demand through offline distribution channels such as supermarkets, hypermarkets, departmental, and specialty stores. In Asia Pacific and Latin America, where knowledge and benefits of baby prams are comparably low, offline stores are more prevalent. Because the majority of end users in the region are first-time purchasers, they are more willing to take risks with their purchases. In addition to this, the appeal of online markets for baby products has been increased by the rising number of young parent groups and the growing importance of consumer education on childcare. The popularity of e-commerce sites and the widespread use of the internet has pushed the majority of parents to rely on online resources to compare different brands. The Asia Pacific and Latin America are likely to see rapid expansion in the online category throughout the forecast period.
North America to hold a significant share in 2021
North America contributed a significant market share in the global baby prams & strollers market in 2021 and is expected to maintain its position over the forecast period. The growing number of single parents in the region has a positive influence on the demand for baby care products. Usage of baby strollers makes the traveling process convenient for single parents, thereby, growing its demand. Moreover, the growing focus of industry players, such as Cybex and Chicco, on the development of baby prams & strollers in the region is further augmenting the regional market growth.
In European countries, the market is likely to get benefited from the growing influx of industry players along with the increasing technological advancements in baby care products. Moreover, government regulations mandating the usage of baby seats while traveling in personal cars are further driving the demand for baby prams & strollers in the European market. In the Asia Pacific, the baby prams & strollers market is expected to grow substantially due to an increase in the infant and toddler population in countries such as China, India, and Thailand. Consumers in the region are getting more aware of the benefits of baby strollers and prams. However, in the Middle East and Latin America, the market is expected to grow at a steady rate.
Market Structure and Competitive Landscape
The global baby prams & strollers market is fragmented in nature. Some of the prominent players that contribute significantly to the market growth include Artsana S.p.A, Baby Trend Inc., Evenflo Company Inc., Graco Children’s Products Inc., Bugaboo International B.V., Combi USA Inc., Baby Jogger LLC, INGLESINA USA INC., Pigeon Corp., Nuna Intl BV, Brevi Milano S.p.A, Dorel Juvenile, and, Stokke LLC, among others. These players adopt various strategies in order to reinforce their market share and gain a competitive edge over other competitors in the market. Mergers & acquisitions, partnerships, and collaborations are some of the strategies followed by industry players. Some of the key developments in the global baby prams & strollers market include,
- In December 2021, one of the Norwegian leading children’s premium products companies, Stokke, announced the acquisition of Babyzen, a baby stroller manufacturer. The motive of the acquisition is to deliver a premium consumer experience and strengthen its revenue stream.
- In September 2020, Chicco launched new auto folding stroller – Goody, in India. This would enable company to diversify its product offering.
Key Market Segmentation
RationalStat has segmented the global baby prams & strollers market on the basis of product type, age, sales channel, and region.
- By Product Type
- Lightweight Strollers
- Jogging Strollers
- Standard Strollers
- Multi Optional System Stroller
- Others (Double/Triple Strollers)
- By Age
- 0-6 months
- 6-12 months
- 12-36 months
- By Distribution Channel
- Conventional Retail
- Modern Retail
- Specialty Stores
- Departmental Stores
- Supermarkets and Hypermarkets
- Baby Boutique
- By Region
- North America
- Latin America
- Rest of Latin America
- Western Europe
- Rest of Western Europe
- Eastern Europe
- Rest of Eastern Europe
- Asia Pacific
- South Korea
- ASEAN (Indonesia, Vietnam, Malaysia, etc.)
- Rest of Asia Pacific
- Middle East & Africa
- South Africa
- Rest of the Middle East & Africa
- North America
RationalStat has developed a state-of-the-art research methodology to crunch numbers and provide the best possible real-time insights to clients. We combine a varied range of industry experience, data analytics, and experts’ viewpoint to create a research methodology for market sizing and forecasting.
RationalStat combines a mix of secondary sources as well as primary research to assess the market size and develop a forecast. Key steps involved in accurately deriving the market numbers are:
- Defining the problem by understanding the type of market and data required by the client.
- Data gathering and collection through relevant paid databases, publicly available sources, company reports, annual reports, surveys, and interviews.
- Formulating a hypothesis to create market numbers, forecast, influencing factors, and their relevance.
- Evaluating and analyzing the data by referring to data sources utilized and leveraged.
- Validating, interpreting, and finalizing the data by combining the details gathered from primary and secondary sources with the help of experienced analysts.
- Annual reports, company filings, investor presentations, product catalogs, and company documents
- Industry and market-related documents available in the public domain
- Paid database including Bloomberg, Factiva, S&P Capital IQ, FactSet, Refinitiv Eikon, ICIS, EUWID, Thomson Reuters, among others
- Whitepapers, research papers, and industry blogs.
Why Buy this Report?
The report is intended for prams & strollers manufacturers, suppliers and dealers, government organizations, market educational organizations, regulatory agencies, and market research firms, among others. The report provides an in-depth analysis of market size, consumption pattern, ongoing market trends and challenges, and future market opportunities. The report will serve as a source for a 360-degree analysis of the market thoroughly delivering insights to clients to find the right answers to their business questions.
Frequently Asked Questions (FAQs)
The global Baby Prams and Strollers Market is expected to grow at a CAGR of approximately 5% during the forecast period 2022-2028.
The global market for Baby Prams and Strollers is expected to reach US$ 6.5 – 7.0 Billion by 2028.
One of the key trends in baby prams and strollers is the multi-functionality of the product.
Europe is the leading region in the market.
Major companies operating in the global Baby Prams and Strollers Market are Artsana S.p.A, Baby Trend Inc., Evenflo Company Inc., Graco Children’s Products Inc., Bugaboo International B.V., and Pigeon Corp. among others.