Global Educational Tourism Market Analysis and Forecast, 2019-2028

The global educational tourism market is expected to grow at a CAGR of 15.2% during the forecast period of 2022-2028. Educational tourism refers to travel for the purpose of learning and gaining knowledge about different cultures, languages, and academic subjects. The growth of the global educational tourism market is driven by several factors, including the increasing popularity of experiential learning, the growing demand for cultural immersion and language learning programs, and the rising interest in pursuing higher education abroad. In addition, the increasing availability of online booking platforms and the growing trend of customized travel packages are also contributing to the growth of the market.

However, the global educational tourism market may face challenges from factors such as political instability, safety concerns, and the impact of the COVID-19 pandemic on international travel. In addition, the high cost of educational travel and the limited availability of scholarships and financial aid for international students may also hinder the growth of the market.

Key Segmental and Regional Analysis

Based on the type of tour, the RationalStat report identifies language travel as the largest segment of the global educational tourism market, accounting for the majority of the market share. This is due to the high demand for language immersion programs, especially among students and professionals looking to improve their language skills.

Regionally, the report identifies Europe as the largest market for educational tourism, driven by the region’s rich history, diverse cultures, and high concentration of prestigious educational institutions. The report also highlights the growing popularity of educational tourism in Asia Pacific, particularly in countries such as China, Japan, and South Korea, where the demand for English language learning and study abroad programs is increasing rapidly.

Market Structure and Competitive Landscape

Some of the prominent players that contribute significantly to the global educational tourism market growth include EF Education First, CIEE (Council on International Educational Exchange), AFS Intercultural Programs, Worldstrides, Rustic Pathways, GEEO (Global Exploration for Educators Organization), The Experiment in International Living, ISA (International Studies Abroad), CISabroad (Center for International Studies), GVI (Global Vision International) etc. among others. These players adopt various strategies in order to reinforce their market share and gain a competitive edge over other competitors in the market. Partnerships and collaborations, and product launches are some of the strategies followed by industry players.

Key Market Segmentation

RationalStat has segmented the global educational tourism market on the basis of key segments and regions.

• Segment 1
  • Sub-segment A
  • Sub-segment B
  • Detailed sub-segment as mentioned in the ToC will be provided
• Segment 2
  • Sub-segment A
  • Sub-segment B
  • Detailed sub-segment as mentioned in the ToC will be provided
• Segment 3
  • Sub-segment A
  • Sub-segment B
  • Detailed sub-segment as mentioned in the ToC will be provided
• By Region
  • North America
    • US
    • Canada
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Western Europe
    • Germany
    • UK
    • France
    • Spain
    • Italy
    • Benelux
    • Nordic
    • Rest of Western Europe
  • Eastern Europe
    • Russia
    • Poland
    • Rest of Eastern Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • ASEAN (Indonesia, Vietnam, Malaysia, etc.)
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Turkey
    • Rest of the Middle East & Africa

Research Methodology

RationalStat has developed a state-of-the-art research methodology to crunch numbers and provide the best possible real-time insights to clients. We combine a varied range of industry experience, data analytics, and experts’ viewpoint to create a research methodology for market sizing and forecasting.

RationalStat combines a mix of secondary sources as well as primary research to assess the market size and develop a forecast. Key steps involved in accurately deriving the market numbers are:

• Defining the problem by understanding the type of market and data required by the client.
• Data gathering and collection through relevant paid databases, publicly available sources, company reports, annual reports, surveys, and interviews.
• Formulating a hypothesis to create market numbers, forecasts, influencing factors, and their relevance.
• Evaluating and analyzing the data by referring to data sources utilized and leveraged.
• Validating, interpreting, and finalizing the data by combining the details gathered from primary and secondary sources with the help of experienced analysts.

Primary Intelligence

• RationalStat utilizes surveys, questionnaires, focus groups, and one-to-one interviews with CXOs, industry partners, trade bodies, association members, ex-employees, and industry professionals to collect insights and quantitative/qualitative data specific to client needs. RationalStat quickly gets to the ‘why’ behind the ‘what’ demonstrated by secondary data.
• RationalStat takes a unique approach to arrive at market conclusions and actionable insights for clients.
• We have the technology and strong in-house resource pool with extensive experience in the global and regional markets, across a wide variety of categories and stakeholders.
• Strong language proficiency and capability with coverage across more than 70 language areas.

Secondary Sources

• Annual reports, company filings, investor presentations, product catalogs, and company documents
• Industry and market-related documents available in the public domain
• Paid databases including Bloomberg, Factiva, S&P Capital IQ, FactSet, Refinitiv Eikon, ICIS, EUWID, and Thomson Reuters, among others
• Whitepapers, research papers, and industry blogs.