The global hair extensions market stood at US$ 7.5 billion in 2021 and is expected to grow at a significant growth rate of 5.3% in the period of 2022-2028. As incomes continue to rise around the world, luxury hair extensions have become easily became affordable which is anticipated to fuel the demand for high-quality hair extensions. In addition, hair extensions are a safer option than opting for permanently damaging hair treatments and therapies. Even hair styling options leaves after-effects on human hair contributing to hair thinning and damage.
Besides, the growing popularity of hair extensions has led to an increase in the number of retailers and suppliers offering such products, making it easier for consumers to find and purchase hair extensions that meet their needs. Overall, the changing fashion trends is the major factor contributing to the market’s growth. As new trends emerge, consumers are often inspired to try new hairstyles and hair colors and imitate their favorite influencers. Hair extensions provide a convenient and affordable way to experiment with different looks without committing to a permanent change.
The use of chemical products and the increasing demand from the fashion industry is anticipated to drive the market growth
The global hair extensions market is expected to witness an upsurge in the demand for hair extensions due to the rise of chemicals usage in food products coupled with the use of low-price and discounted shampoos with high sulfate and phosphate content which leads to hair thinning and hair fall. Additionally, people are increasingly using hair extensions as a way to protect their natural hair from damage caused by styling products and tools. In addition, with the rise in social media and beauty influencers, the market is anticipated to witness a growing interest in hair extensions as a medium to enhance one’s appearance. The extensive use of hair extensions in the fashion and entertainment sector is expected to drive major revenue for the global hair extensions market.
Moreover, advancements in technology have made it possible to create hair extensions that look and feel more natural just like human hair. The use of high-quality synthetic fibers and real human hair greatly improved the quality of hair extensions available in the market. Also, the technology is being developed to provide the customer with a holistic experience through lightweight and human hair-like hair extensions, and that too being pocket-friendly.
North America to contribute prominently to the global market
Hair extension products are increasingly used across the globe, particularly by female consumers, and have become increasingly popular in the past few years as more consumers have been seeking to increase their hair volume through hair extension products. African-descent consumers in the US and Europe have curly and kinky hair and are generally able to afford hair goods at higher prices than native African consumers. Moreover, these consumers are influenced by up-to-date aesthetics and fashion trends and tend to regard hair goods as both functional and daily consumer goods as well as fashion accessories. Further, with the emergence of new startups and rising disposable income, the market for hair extension products is likely to gain rapid pace across Asia Pacific.
Market Structure and Competitive Landscape
The prominent players in the global hair extension market are Great Lengths Universal Hair Extensions Srl, Balmain Hair Extensions, Nish Hair, Hair Visions International, Cinderellahair Extensions, Hairlocs, Racoon International, easihair pro, SO.CAP.USA and Godrej Consumer Products Ltd. Manufacturers of hair extensions are working to develop technologies that may be used in a wider range of manufacturing environments in order to boost the hair extensions market’s development potential. Mergers and acquisitions are also common among market manufacturers.
- In 2018, Godrej Consumer Products Ltd. acquired 100% stake in South African hair extension firm Frika Hair for an undisclosed amount. This acquisition helped GCPL in consolidating its presence in the hair extensions market in South Africa.
- In May 17, 2022 Beauty Industry Group (“BIG”), an industry leader for hair solutions, announced its acquisition of BELLAMI Hair (“BELLAMI”), a premium brand driving innovation in the hair extensions and haircare categories.
Key Market Segmentation
RationalStat has segmented the global hair extensions market based on the type, color type, hair type, hair style, attaching type, end user and region.
- By Type
- Human Hair
- Chinese Hair
- European/Caucasian Hair
- Indian Hair
- Others (Indonesian)
- Synthetic Hair Extensions
- Synthetic Hair Filament
- Protein Hair Filament
- Human Hair
- By Color Type
- Colored Hair
- Non-Colored Hair
- By Hair Type
- Straight
- Curly
- Wavy
- Others (Extra Curly)
- By Hair Style
- Strand-outs
- Bangs
- Braided
- Buns
- Hair Topper
- Toupée
- By Attaching Type
- Clip-ins
- Tape-ins
- Fusing
- Weaving
- By End User
- Men
- Women
- By Region
- North America
- US
- Canada
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Western Europe
- Germany
- UK
- France
- Spain
- Italy
- Rest of Western Europe
- Eastern Europe
- Russia
- Poland
- Rest of Eastern Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- ASEAN (Indonesia, Vietnam, Malaysia, etc.)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- South Africa
- Turkey
- Rest of the Middle East & Africa
- North America
Research Methodology
RationalStat has developed a state-of-the-art research methodology to crunch numbers and provide the best possible real-time insights to clients. We combine a varied range of industry experience, data analytics, and experts’ viewpoint to create a research methodology for market sizing and forecasting.
RationalStat combines a mix of secondary sources as well as primary research to assess the market size and develop a forecast. Key steps involved in accurately deriving the market numbers are:
- Defining the problem by understanding the type of market and data required by the client.
- Data gathering and collection through relevant paid databases, publicly available sources, company reports, annual reports, surveys, and interviews.
- Formulating a hypothesis to create market numbers, forecast, influencing factors, and their relevance.
- Evaluating and analyzing the data by referring to data sources utilized and leveraged.
- Validating, interpreting, and finalizing the data by combining the details gathered from primary and secondary sources with the help of experienced analysts.
Why Buy this Report?
The report is intended for raw hair suppliers, hair extensions manufacturers, government organizations, beauty and cosmetics organizations, regulatory agencies, and market research firms, among others. The report provides an in-depth analysis of market size, consumption pattern, ongoing market trends and challenges, and future market opportunities. The report will serve as a source for a 360-degree analysis of the market thoroughly delivering insights to clients to find the right answers to their business questions.