Global Kombucha Market Analysis and Forecast 2019-2028
$2,800.00 – $5,440.00
Increasing awareness of health benefits is expected to drive the demand for kombucha
The global kombucha market is expected to witness a robust growth rate of more than 20% during the forecast period 2022-2028 and is expected to reach US$ 4.5 Billion by 2028.
Kombucha is a fermented, lightly effervescent, sweetened black tea drink commonly consumed for its purported health benefits. Some of the key drivers fueling the growth of the global kombucha market include increasing awareness of health benefits, rising demand for probiotic beverages, and availability of a wide range of flavors. Moreover, growing interest in organic and natural products is also expected to further drive the demand for the global kombucha market. However, some factors such as limited shelf life and regulatory challenges are anticipated to hamper the demand for kombucha across the globe.
Increasing preference for novel and creative beverages leads flavor kombucha to dominate the global market
The flavored segment is expected to dominate the global kombucha market due to an increasing preference for novel and creative beverages. The increased public knowledge of the negative significance of synthetic flavors generates a number of opportunities for producers to use natural flavoring agents and botanicals. Probiotic beverage preferences are developing, and consumers are more open to trying novel flavors. These factors will support market expansion.
Also, a number of producers are introducing fresh tastes of beverages, which is anticipated to further fuel market expansion. For instance, to fulfill the rising demand for this innovative beverage, the Australian producer Nexa introduced a line of original and flavored kombucha in the UK in the flavors of strawberry & peach, elderflower & lemon, and mixed berry in February 2020.
Developed countries enjoy the dominant share in the global market
North America is expected to dominate the global kombucha market throughout the forecast period of 2022-2028. Customers who are looking for a high-quality, healthier soft drink alternative are enjoying the beverage, which has seen a quick expansion in the local market. Demand for products has increased as a result of consumers’ desire for an ethical, environmentally friendly, and low-sugar lifestyle in the US and Canada. Moreover, in Europe, every day has created an opportunity for the consumption and demand for functional and energy drinks across the globe, given the major jolts to the healthcare industry amidst the emergence of new diseases. Kombucha is one such drink that is trending among health-conscious people.
During the projection period, Asia Pacific is anticipated to experience rapid growth on account of increased visibility and awareness in nations like China, Japan, and Australia, the product continues to be in high demand throughout the Asia-Pacific region. The demand for mindful mixers like kombucha in the area has been driven by consumers’ desire for customized beverage options that fit their lifestyles and increased emphasis on what they are eating.
Market Structure and Competitive Landscape
The global kombucha market is fragmented in nature with the presence of various players operating in the region. Some of the key players operating in the global kombucha market include GT’s Living Foods, KeVita, Health-Ade Kombucha, The Humm Kombucha, Kombucha Wonder Drink, Brew Dr. Kombucha, Buchi Kombucha, Synergy Kombucha, Humm Kombucha, Wonder Drink, Kombucha 2000, Live Soda Kombucha, Holy Kombucha, and Tonica Kombucha among others.
These players adopt various strategies to increase their market share and gain a competitive edge over other competitors in the market. Mergers and acquisitions, Partnerships, and collaborations are some of the strategies followed by industry players. Some of the key developments in the Global Kombucha Market include,
- In August 2021, Kombucha brand Health-Ade announced longstanding partner First Bev has acquired a controlling stake in the company, with investment help from Manna Tree.
- In February 2022, Remedy Drinks expanded its product lineup by introducing the product in the UK with a wild berry flavor. Initial distribution of the “Remedy Kombucha Wild Berry” beverage will be restricted to Tesco stores. In an effort to boost sales of healthy products, the retail behemoth also aims to introduce “Remedy Kombucha Mango Passion” and double the distribution of its currently available flavors (raspberry lemonade and ginger lemon).
Key Market Segmentation
RationalStat has segmented the global kombucha market on the basis of product, type, microbial, distribution channel, and region.
- By Product
- Organic
- Inorganic
- By Type
- Natural
- Flavored
- Regular
- Citric
- Berries
- Flowers
- Roots
- Fruits
- Herbs
- Spices
- Others (Coconut, etc.)
- By Microbial
- Bacteria
- Mold
- Others (Yeast, etc.)
- By Distribution Channel
- Online
- Offline
- Supermarkets/Hypermarkets
- Health Stores
- Others (Convenience Stores, etc.)
- By Region
- North America
- US
- Canada
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Western Europe
- Germany
- UK
- France
- Spain
- Italy
- Benelux
- Nordic
- Rest of Western Europe
- Eastern Europe
- Russia
- Poland
- Rest of Eastern Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- ASEAN (Indonesia, Vietnam, Malaysia, etc.)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- South Africa
- Turkey
- Rest of the Middle East & Africa
- North America
Research Methodology
RationalStat has developed a state-of-the-art research methodology to crunch numbers and provide the best possible real-time insights to clients. We combine a varied range of industry experience, data analytics, and experts’ viewpoint to create a research methodology for market sizing and forecasting.
RationalStat combines a mix of secondary sources as well as primary research to assess the market size and develop a forecast. Key steps involved in accurately deriving the market numbers are:
- Defining the problem by understanding the type of market and data required by the client.
- Data gathering and collection through relevant paid databases, publicly available sources, company reports, annual reports, surveys, and interviews.
- Formulating a hypothesis to create market numbers, forecast, influencing factors, and their relevance.
- Evaluating and analyzing the data by referring to data sources utilized and leveraged.
- Validating, interpreting, and finalizing the data by combining the details gathered from primary and secondary sources with the help of experienced analysts.
Secondary Sources
- Annual reports, company filings, investor presentations, product catalogs, and company documents
- Industry and market-related documents available in the public domain
- Paid database including Bloomberg, Factiva, S&P Capital IQ, FactSet, Refinitiv Eikon, ICIS, EUWID, and Thomson Reuters, among others
- Whitepapers, research papers, and industry blogs.
Why Buy this Report?
The report is intended for kombucha manufacturers, dealers and suppliers, government organizations, educational organizations, regulatory agencies, and market research firms, among others. The report provides an in-depth analysis of market size, consumption patterns, ongoing market trends and challenges, and future market opportunities. The report will serve as a source for a 360-degree analysis of the market thoroughly delivering insights to clients to find the right answers to their business questions.
Frequently Asked Questions (FAQs)
The global kombucha market is expected to grow at a CAGR of approximately 20% during the forecast period 2022-2028.
The global kombucha market is expected to reach US$ 4.5 Billion by 2028.
Increasing awareness about health benefits is one of the key drivers in the global kombucha market.
North America is the leading region in the market.
Major companies operating in the global kombucha market include GT’s Living Foods, KeVita, Health-Ade Kombucha, The Humm Kombucha, Kombucha Wonder Drink, Brew Dr. Kombucha, Buchi Kombucha, Synergy Kombucha, Humm Kombucha, Wonder Drink etc.
| User License | Single User/Team License, Corporate License |
|---|---|
| REGION | Global |
| RESEARCH CODE | RST-SAR-1424 |
| ADDITIONAL FEATURE | 24×7 Post sales support and 15% free customization |
| RELEASE YEAR | 2023 |
Table of Contents
1. Market Introduction
1.1. Scope of Study
1.2. Problem Statement
1.3. Market Segmentation
2. Assumptions and Acronyms
3. Executive Summary
3.1. Global Market in 2022
3.2. Analyst Insights & Recommendations
3.3. Growth Opportunities and Key Strategies
3.4. Supply-side and Demand-side Trends
4. Research Methodology
5. Analysis of COVID-19 Impact and Road Ahead
6. Market Indicators and Background
6.1. Macro-Economic Factors
6.1.1. Global Population Overview and Forecast
6.1.2. Per Capita Income by Select Countries
6.1.3. Obesity and Overweight by Region
6.1.4. Consumer Spending on Kombucha by Region
6.2. Forecasting Factors
Robust assessment of various factors including industrial performance, industry players’ expenditures, and economic conditions, among others
6.3. Supply Chain & Value Chain Analysis
6.3.1. Tea Farmers
6.3.2. Manufacturers and Providers
6.3.3. Retailers and Suppliers
6.3.4. Consumers
6.4. Industry SWOT Analysis
6.5. PESTLE Analysis
6.6. Porter’s Five Forces Analysis
7. Government Laws and Industry Regulations
8. Global and Regional Market Dynamics
8.1. Drivers
8.2. Restraints
8.3. Trends
8.4. Opportunities
9. Marketing and Promotion Strategies by Key Players
9.1. Advertising and Promotion
9.2. Brand Positioning
9.3. Pricing Strategy
9.4. Sales Channels
10. Fermented Food and Beverages
11. Global Kombucha Market: Key Investment Analysis
11.1. By Companies
11.2. By Food and Beverages Companies
11.3. By Region
11.4. By Type
11.5. M&A Activities
Robust assessment of major investments made by various industry players in the areas ranging from the type, products, etc.
12. Regional Production and Consumption of Kombucha
12.1. North America
12.2. Latin America
12.3. Western Europe
12.4. Eastern Europe
12.5. Asia Pacific
12.6. Middle East & Africa
13. Pricing Analysis
13.1. By Product
13.1.1. Organic
13.1.2. Inorganic
13.2. By Type
13.2.1. Natural
13.2.2. Flavored
13.2.2.1. Regular
13.2.2.2. Citric
13.2.2.3. Berries
13.2.2.4. Flowers
13.2.2.5. Roots
13.2.2.6. Fruits
13.2.2.7. Herbs
13.2.2.8. Spices
13.2.2.9. Others (Coconut, etc.)
13.3. By Region
13.3.1. North America
13.3.2. Western Europe
13.3.3. Eastern Europe
13.3.4. Asia Pacific
13.3.5. Latin America
13.3.6. Middle East & Africa
14. EXIM Analysis: Trade Data
14.1. Import Data by Value (US$ Million) and Volume (liters)
14.1.1. Major Importing Countries
14.1.2. Key Importing Destinations
14.2. Export Data by Value (US$ Million) and Volume (liters)
14.2.1. Major Exporting Countries
14.2.2. Key Exporting Destinations
15. Parent Market Overview: Global Food and Beverages Market Overview
16. Segmental Analysis
16.1. Global Kombucha Market by Product in terms of Value (US$ Million) and Volume (‘000 liters)
16.1.1. Segment Overview
16.1.1.1. Organic
16.1.1.2. Inorganic
16.2. Global Kombucha Market by Type in terms of Value (US$ Million) and Volume (‘000 liters)
16.2.1. Segment Overview
16.2.1.1. Natural
16.2.1.2. Flavoured
16.2.1.2.1. Regular
16.2.1.2.2. Citric
16.2.1.2.3. Berries
16.2.1.2.4. Flowers
16.2.1.2.5. Roots
16.2.1.2.6. Fruits
16.2.1.2.7. Herbs
16.2.1.2.8. Spices
16.2.1.2.9. Others (Coconut, etc.)
16.3. Global Kombucha Market by Microbial in terms of Value (US$ Million) and Volume (‘000 liters)
16.3.1. Segment Overview
16.3.1.1. Bacteria
16.3.1.2. Mold
16.3.1.3. Others (Yeast, etc.)
16.4. Global Kombucha Market by Distribution Channel in terms of Value (US$ Million) and Volume (‘000 liters)
16.4.1. Segment Overview
16.4.1.1. Online
16.4.1.2. Offline
16.4.1.2.1. Supermarkets/Hypermarkets
16.4.1.2.2. Health Stores
16.4.1.2.3. Others (Convenience Stores, etc.
16.5. Global Kombucha Market by Region in terms of Value (US$ Million) and Volume (‘000 liters)
16.5.1. North America
16.5.2. Latin America
16.5.3. Western Europe
16.5.4. Eastern Europe
16.5.5. Asia Pacific
16.5.6. Middle East & Africa
17. Regional Analysis
17.1. North America Kombucha Market Analysis and Forecast 2019-2028
17.1.1. Regional Market Overview and Key Takeaways
17.1.2. North America Kombucha Market by Product
17.1.3. North America Kombucha Market by Type
17.1.4. North America Kombucha Market by Microbial
17.1.5. North America Kombucha Market by Distribution Channel
17.1.6. North America Kombucha Market by Country
17.1.6.1. US
17.2. Latin America Kombucha Market Analysis and Forecast 2019-2028
17.2.1. Regional Market Overview and Key Takeaways
17.2.2. Latin America Kombucha Market by Product
17.2.3. Latin America Kombucha Market by Type
17.2.4. Latin America Kombucha Market by Microbial
17.2.5. Latin America Kombucha Market by Distribution Channel
17.2.6. Latin America Kombucha Market by Country
17.2.6.1. Brazil
17.2.6.2. Mexico
17.2.6.3. Rest of Latin America
17.3. Western Europe Kombucha Market Analysis and Forecast 2019-2028
17.3.1. Regional Market Overview and Key Takeaways
17.3.2. Western Europe Kombucha Market by Product
17.3.3. Western Europe Kombucha Market by Type
17.3.4. Western Europe Kombucha Market by Microbial
17.3.5. Western Europe Kombucha Market by Distribution Channel
17.3.6. Western Europe Kombucha Market by Country
17.3.6.1. Germany
17.3.6.2. UK
17.3.6.3. France
17.3.6.4. Spain
17.3.6.5. Italy
17.3.6.6. Benelux
17.3.6.7. Nordic
17.3.6.8. Rest of Western Europe
17.4. Eastern Europe Kombucha Market Analysis and Forecast 2019-2028
17.4.1. Regional Market Overview and Key Takeaways
17.4.2. Eastern Europe Kombucha Market by Product
17.4.3. Eastern Europe Kombucha Market by Type
17.4.4. Eastern Europe Kombucha Market by Microbial
17.4.5. Eastern Europe Kombucha Market by Distribution Channel
17.4.6. Eastern Europe Kombucha Market by Country
17.4.6.1. Russia
17.4.6.2. Poland
17.4.6.3. Rest of Eastern Europe
17.5. Asia Pacific Kombucha Market Analysis and Forecast 2019-2028
17.5.1. Regional Market Overview and Key Takeaways
17.5.2. Asia Pacific Kombucha Market by Product
17.5.3. Asia Pacific Kombucha Market by Type
17.5.4. Asia Pacific Kombucha Market by Microbial
17.5.5. Asia Pacific Kombucha Market by Distribution Channel
17.5.6. Asia Pacific Kombucha Market by Country
17.5.6.1. China
17.5.6.2. Japan
17.5.6.3. India
17.5.6.4. South Korea
17.5.6.5. Australia
17.5.6.6. ASEAN
17.5.6.7. Rest of Asia-Pacific
17.6. Middle East & Africa Kombucha Market Analysis and Forecast 2019-2028
17.6.1. Regional Market Overview and Key Takeaways
17.6.2. Middle East & Africa Kombucha Market by Product
17.6.3. Middle East & Africa Kombucha Market by Type
17.6.4. Middle East & Africa Kombucha Market by Microbial
17.6.5. Middle East & Africa Kombucha Market by Distribution Channel
17.6.6. Middle East & Africa Kombucha Market by Country
17.6.6.1. GCC
17.6.6.2. South Africa
17.6.6.3. Turkey
17.6.6.4. Rest of the Middle East & Africa
18. Competitive Landscape
18.1. Competition Dashboard
18.1.1. Market Share Analysis by Brands
18.1.1.1. Regional
18.1.1.2. Global
18.1.2. Market Structure by Geography
18.2. Competitive Benchmarking
18.3. Key Strategy Analysis
18.4. Company Profiles
18.4.1. GT’s Living Foods
18.4.1.1. Company Overview
18.4.1.2. Product/Service Offerings
18.4.1.3. Key Financials
18.4.1.4. Recent Developments
18.4.2. KeVita
18.4.2.1. Company Overview
18.4.2.2. Product/Service Offerings
18.4.2.3. Financials
18.4.2.4. Recent Developments
18.4.3. Health-Ade Kombucha
18.4.3.1. Company Overview
18.4.3.2. Product/Service Offerings
18.4.3.3. Financials
18.4.3.4. Recent Developments
18.4.4. The Humm Kombucha
18.4.4.1. Company Overview
18.4.4.2. Product/Service Offerings
18.4.4.3. Financials
18.4.4.4. Recent Developments
18.4.5. Kombucha Wonder Drink
18.4.5.1. Company Overview
18.4.5.2. Product/Service Offerings
18.4.5.3. Financials
18.4.5.4. Recent Developments
18.4.6. Brew Dr. Kombucha
18.4.6.1. Company Overview
18.4.6.2. Product/Service Offerings
18.4.6.3. Financials
18.4.6.4. Recent Developments
18.4.7. Buchi Kombucha
18.4.7.1. Company Overview
18.4.7.2. Product/Service Offerings
18.4.7.3. Financials
18.4.7.4. Recent Developments
18.4.8. Synergy Kombucha
18.4.8.1. Company Overview
18.4.8.2. Product/Service Offerings
18.4.8.3. Financials
18.4.8.4. Recent Developments
18.4.9. Humm Kombucha
18.4.9.1. Company Overview
18.4.9.2. Product/Service Offerings
18.4.9.3. Financials
18.4.9.4. Recent Developments
18.4.10. Wonder Drink
18.4.10.1.Company Overview
18.4.10.2.Product/Service Offerings
18.4.10.3.Financials
18.4.10.4.Recent Developments
18.4.11. Kombucha 2000
18.4.11.1.Company Overview
18.4.11.2.Product/Service Offerings
18.4.11.3.Financials
18.4.11.4.Recent Developments
18.4.12. Live Soda Kombucha
18.4.12.1.Company Overview
18.4.12.2.Product/Service Offerings
18.4.12.3.Financials
18.4.12.4.Recent Developments
18.4.13. Holy Kombucha
18.4.13.1.Company Overview
18.4.13.2.Product/Service Offerings
18.4.13.3.Financials
18.4.13.4.Recent Developments
18.4.14. Tonica Kombucha
18.4.14.1.Company Overview
18.4.14.2.Product/Service Offerings
18.4.14.3.Financials
18.4.14.4.Recent Developments
A comprehensive list of Kombucha brands/manufacturers will be provided along with geographical reach, employee count, revenue, product capacities, and their capabilities
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