Middle East and North Africa Extruded Snack Food Market Analysis and Forecast, 2019-2028

Market Overview

The extruded snack food market has been growing rapidly in the Middle East and North Africa (MENA) region. Snack foods have become a popular food choice among consumers due to the convenience they offer, and the demand for these products has increased as a result of busy lifestyles, changing consumer preferences, and increased disposable income.

The MENA extruded snack food market is expected to grow significantly in the coming years due to the increasing demand for convenience foods and the growth of the retail sector. The market is driven by factors such as the increasing population, rising disposable income, and changing consumer preferences. The market is further boosted by the growth of the tourism industry and the increasing number of international tourists visiting the region.

Market Segmentation

The MENA extruded snack food market can be segmented based on product type, application, and distribution channel. Based on product type, the market can be segmented into potato chips, corn chips, and other snack foods. Based on application, the market can be segmented into residential and commercial. Based on distribution channels, the market can be segmented into supermarkets and hypermarkets, convenience stores, and online retailers.

Market Players

The key players operating in the MENA extruded snack food market include PepsiCo Inc., Frito-Lay, Inc., Kraft Foods Group, Inc., Nestle S.A., and The Hershey Company.

Market Drivers

The main drivers of the MENA extruded snack food market include increasing disposable income, changing consumer preferences, and the growth of the retail sector. The market is further driven by the increasing population, the growth of the tourism industry, and the increasing number of international tourists visiting the region.

Market Challenges

The main challenges faced by the MENA extruded snack food market include the high cost of raw materials, competition from local and international players, and the high level of food safety regulations in the region.

Market Forecast

The MENA extruded snack food market is expected to grow at a significant rate in the coming years due to the increasing demand for convenience foods and the growth of the retail sector. The market is expected to grow due to the increasing population, rising disposable income, and changing consumer preferences.

Market Outlook during 2022-2028

The extruded snack food market in the Middle East and North Africa (MENA) region is expected to grow significantly in the coming years due to the increasing demand for convenience foods and the growth of the retail sector. The market is driven by factors such as the increasing population, rising disposable income, and changing consumer preferences, and is further boosted by the growth of the tourism industry and the increasing number of international tourists visiting the region. Key players in the market include PepsiCo Inc., Frito-Lay, Inc., Kraft Foods Group, Inc., Nestle S.A., and The Hershey Company.

Research Methodology

RationalStat has developed a state-of-the-art research methodology to crunch numbers and provide the best possible real-time insights to clients. We combine a varied range of industry experience, data analytics, and experts’ viewpoint to create a research methodology for market sizing and forecasting.

RationalStat combines a mix of secondary sources as well as primary research to assess the market size and develop a forecast. Key steps involved in accurately deriving the market numbers are:

• Defining the problem by understanding the type of market and data required by the client.
• Data gathering and collection through relevant paid databases, publicly available sources, company reports, annual reports, surveys, and interviews.
• Formulating a hypothesis to create market numbers, forecasts, influencing factors, and their relevance.
• Evaluating and analyzing the data by referring to data sources utilized and leveraged.
• Validating, interpreting, and finalizing the data by combining the details gathered from primary and secondary sources with the help of experienced analysts.

Primary Intelligence

• RationalStat utilizes surveys, questionnaires, focus groups, and one-to-one interviews with CXOs, industry partners, trade bodies, association members, ex-employees, and industry professionals to collect insights and quantitative/qualitative data specific to client needs. RationalStat quickly gets to the ‘why’ behind the ‘what’ demonstrated by secondary data.
• RationalStat takes a unique approach to arrive at market conclusions and actionable insights for clients.
• We have the technology and strong in-house resource pool with extensive experience in the global and regional markets, across a wide variety of categories and stakeholders.
• Strong language proficiency and capability with coverage across more than 70 language areas.

Secondary Sources

• Annual reports, company filings, investor presentations, product catalogs, and company documents
• Industry and market-related documents available in the public domain
• Paid databases including Bloomberg, Factiva, S&P Capital IQ, FactSet, Refinitiv Eikon, ICIS, EUWID, and Thomson Reuters, among others
• Whitepapers, research papers, and industry blogs.